Dec 1, 2021The Matrix NFT “Glitch”On November 30th, 2021, Warner Bros. licensed the Matrix intellectual property to NIFTYs ( https://niftys.com/) , a brand new start up NFT company, to launch a NFT campaign to support the release of the film — and generate revenue? The marketing started months ago as users were sent emails and…Blockchain8 min read
Aug 27, 2021THE NFT GRIFT?Wash Trading, PUMPs, and money laundering are tweaking the NFT market and confusing brands and IP Owners. Big money or an immature marketplace loaded with land mines. A great report by nonfungibletokens.com was released that details the amount of “Wash Trading” in the NFT space. What Is Wash Trading? “Wash…Nft4 min read
Aug 10, 2021“Outsider” NFTs Aren’t Working, YetTheir Time Will Come … Just HODL An “Outsider” NFT was brought to my attention by an “insider” crypto influencer on Twitter who goes by the Twitter handle @cryptocobain (follow him, he’ll make you laugh). He was replying to a tweet about VeVe, an NFT company who is swallowing up…Nft4 min read
May 10, 2021Yao Ming + NFT + Wine = DisruptionHow Yao Family Wines, a series of NFTs, and a limited run of premium wine may change the wine industry for good. In 2016, I explained to a group of wine traders/investors about what a “smart contract” was going to do for the wine business. I described how a bottle…Blockchain6 min read
Apr 30, 2021It’s No Joke: Legendary Comedian George Lopez Changes The NFT Game One Promotion At A Time At Kroger’s Food4Less.George Lopez’s video NFT (vNFT) changes the way retailers and brands use the new technology to engage consumers. NFTs continue to innovate, evolve and change the way average consumers interact with the breakthrough blockchain technology. From high profile sales like digital artist Beeple to movie promotions like Deadpool 2, NFTs…3 min read
Nov 8, 2020Is Ibotta Stealing Your Money?The GFT™ Blockchain platform make this IMPOSSIBLE. “Maintenance fees” are horrible, especially when a company sends them to you without warning. Ibotta has yet to receive the message that these so-called “maintenance fees” anger their customer base. Ibotta mirrors the same business practices as airline and other “loyalty” point programs…Ibotta3 min read
Sep 25, 2020Amazon Fresh Stores, Built By Engineers?A quick snapshot of what an Alpha version 1.0 grocery store looks like. After a visit to an Amazon Fresh store, I had mixed feelings about the shopping and “user” experience. …Amazon Fresh5 min read
Jan 11, 2019Just the Sexy Parts — Blockchain for Today’s MarketersJust the Sexy Parts — Blockchain for Today’s Marketers The title sounds sexy — Head of Marketing and Business Development for a Blockchain company. Certainly “Blockchain” is buzzy and lots of people are trying to figure it out. And while there are plenty of “speculators” out there betting on various…Blockchain3 min read
Oct 17, 2018Maybe Something Bad, Maybe Something Good…Produced by Jon Labrie Blockchain Apps. If you’ve spent any time investigating or participating in the blockchain community you’ll be familiar with the concept of a Dapp, or decentralized application. Broadly, a Dapp is an application that requires no central organization or authority to operate successfully. …Blockchain4 min read
Oct 10, 2018Blockchain: The Biggest Thing in Marketing Since…the Last Biggest Thing In Marketing.Produced By: Morgan Martin Here we go again. Every few years we hear about the “next big thing” in wireless and mobile technology. I’ve spent a career in the wireless industry, primarily on the carrier side of the business, as a marketing communications and operations hack. In that time I’ve…Blockchain4 min read
