Greenfence Consumer Takes Blockchain To The Masses By Partnering With Heineken and LAFC and Superstar Carlos Vela.
Heineken distributes Blockchain powered GFT™ Authentic Digital Collectibles™ to LAFC and Carlos Vela fans.
Greenfence Consumer has partnered with Heineken USA to deliver an exciting, gamified experience and exclusive collectible content, leveraging Blockchain technology and GFT™ Authentic Digital Collectibles™. Using the Blockchain ensures that gameplay and prizes are authenticated, unique, fraud-proof, and completely secure from theft or duplication.
As brands like Heineken add new and exciting properties and talent like the LAFC and Carlos Vela to their portfolios, they are in search of more creative ways to build a relationship with their fans and customers. Heineken partnered with Greenfence Consumer because they wanted to take advantage of the next generation in promotions and marketing that Greenfence is uniquely positioned to provide. Greefence Consumer focuses on coupons, rebates, and GFT™ Authentic Digital Collectibles™, powered by Blockchain technologies to drive CPE.
“For us, the excitement of this program is the application of emerging technology to drive CPE through mobile. Our white label platform enables partners to engage in Blockchain technology in a simple, understandable, format,” said Mimi Slavin, Greenfence Consumer’s Head of Marketing.
Greenfence developed the promotion with BlockV and their Blockchain developer platform to create a more dynamic customer experience. The BlockV platform enabled Greenfence to build and create digital objects that work across multiple platforms, are obtainable anywhere, are immune from fraud and can be collected and traded within the Greenfence wallet.
“We are excited to see the Heineken Carlos Vela program come to life.” Says Reeve Collins, CEO of BLOCKv. “Using the BLOCKv platform, Greenfence took the familiar concept of a contest giveaway and developed a unique and rewarding digital experience for Galaxy fans and Heineken customers and in turn expanded their business offering.”
The promotion ran in select retailers in Southern California through July 31st, 2018 encourages fans to text “LAFC” to 63566 or go directly to www.meetcarlosvela.com to take part in a digital Scratch N’ Win game on their mobile phone. Consumers could come back each day for a new chance to win. Prizes included LAFC tickets, LAFC merchandise, and GFT™ Authentic Digital Collectible™ cards with Superstar Carlos Vela. The game itself as well as any of the prizes could all be shared with friends and/or traded safely and securely among participants in the promotion. And to top it off, all participants were automatically entered into a sweepstakes to actually Meet Carlos Vela in person!
The promotion was distributed through the following select retailers; Kroger’s Food4Less, Albertsons, VONS, Pavilions, El Super, Northgate, Stater Brothers, Smart & Final, Superior Grocers, Vallarta, and Walmart.
Greenfence Consumer creates Blockchain based mobile platforms for brands and retailers, enabling advanced engagement tactics and gamified loyalty and rewards programs. Greenfence Consumer integrates Blockchain technology into coupons and rebates to prevent fraud, control shopper marketer budgets and enable the unbanked to participate in cash back programs. Greenfence Consumer also distributes crypto wallets that manage the next generation in targeted marketing and the distribution of GFT™ collectibles, digital assets on the blockchain.
