How Heineken and Food4Less Use The Blockchain To Deliver Rewards and Loyalty To Unbanked Shoppers
The unbanked shopper has never been able to participate in rebate programs because unbanked shoppers do not have bank accounts. “Non-digital” rebates force brands to send checks to customers to fulfill the rebate while modern digital rebates enable brands to send rebates through payment processors that require bank accounts (like Paypal).
Bottom line, If you don’t have a bank account, you can’t participate.
The Digitalfood App has changed the model by introducing rebates and loyalty rewards on the blockchain.
Putting rebates on the Blockchain is the only solution that can manage a global and scalable model for the unbanked customer while executing on core brand and grocery KPIs;
- Stop rebate and coupon fraud
- Control shopper marketing budgets
- Enable the unbanked to engage, earn and spend
The brands want the unbanked shopper’s loyalty, the chains want the unbanked shopper’s business, and the unbanked shoppers engage in safe and trusted way to save, use and exchange value in a token form.
Get $3 Off Heineken or Dos Equis beer!!!
The offer at Food4Less enables customers to purchase a Heineken 12-Pack and receive a $3 rebate in the form of Paypal (for the banked) and Cash Back Tokens (for the unbanked) that can be redeemed for different rewards from movie tickets and authentic digital collectibles to Food4Less gift cards.
